Recruitment for Paid Advertising professionals
What is paid advertising?
Paid advertising is about the strategic use of paid channels to drive growth, visibility, and conversion. Think search, social, display, video, retail media, and programmatic advertising.
Within paid advertising, roles vary greatly by channel, budget responsibility, tooling, and stage of growth. We help organisations find specialists who not only manage campaigns, but structurally improve performance, scalability, and impact.
Performance Marketing
Specialists responsible for managing, optimising, and scaling paid campaigns across multiple channels. They combine data, creative, budget, and conversion to drive commercial growth.
Common job titles: Performance Marketer, Performance Marketing Manager, Growth Marketer, Digital Advertising Specialist, and Acquisition Manager.
Paid Search (SEA)
Professionals specialised in Google Ads, Microsoft Ads, and search engine advertising. They focus on search intent, quality scores, bidding strategies, feed optimisation, and conversion.
Common job titles: SEA Specialist, Paid Search Specialist, Google Ads Specialist, PPC Specialist, and Search Advertising Manager.
Paid Social
Specialists who develop and optimise campaigns on social advertising channels such as Meta, LinkedIn, TikTok, Pinterest, and Snapchat. They connect targeting, creative, and performance with the right audience.
Common job titles: Paid Social Specialist, Social Advertising Specialist, Performance Creative Specialist, and Paid Media Specialist.
Programmatic & Display
Professionals responsible for display, video, programmatic buying, and audience targeting. They work with DSPs, data, creatives, and placements to buy reach and conversion intelligently.
Common job titles: Programmatic Specialist, Display Specialist, Paid Media Trader, Campaign Manager, and Digital Media Specialist.
Video Advertising & Connected TV
Specialists who develop and optimise campaigns across video advertising channels such as YouTube, CTV, BVOD, and streaming platforms. They focus on reach, view-through rates, audience selection, creative performance, and conversion impact.
Common job titles: Video Advertising Specialist, YouTube Ads Specialist, CTV Specialist, Paid Video Specialist, and Digital Video Campaign Manager.
Retail Media
Specialists who manage advertising campaigns across marketplaces, retailers, and e-commerce platforms. They optimise visibility, conversion, and ROAS close to the point of purchase.
Common job titles: Retail Media Specialist, Marketplace Advertising Specialist, E-commerce Advertising Specialist, and Amazon Ads Specialist.
Affiliate Marketing
Specialists responsible for building, managing, and optimising affiliate programmes and publisher partnerships. They focus on commission models, conversion, incrementality, tracking, and long-term partner relationships.
Common job titles: Affiliate Marketing Specialist, Partnership Marketing Manager, Affiliate Manager, Publisher Manager, and Performance Partnerships Specialist.
Digital Out-of-Home (DOOH)
Professionals who use digital outdoor advertising as part of paid media strategies. They combine locations, audiences, context, timing, and measurement to increase brand visibility and campaign performance.
Common job titles: DOOH Specialist, Digital Out-of-Home Specialist, Media Specialist, Programmatic DOOH Specialist, and Digital Media Planner.
Media Planning & Buying
Specialists who develop media plans, allocate budgets, and purchase media across multiple paid channels. They manage reach, frequency, costs, audience fit, and the balance between brand-building and performance.
Common job titles: Media Planner, Media Buyer, Paid Media Manager, Digital Media Strategist, and Media Planning Specialist.
Ad Operations
Professionals who ensure campaigns are set up, tagged, measured, and delivered correctly from a technical perspective. They oversee trafficking, tracking, pixels, feeds, dashboards, and campaign quality.
Common job titles: Ad Operations Specialist, Campaign Manager, Digital Advertising Operations Specialist, and Media Operations Specialist.
Need paid advertising professionals?
Get in touch
Finest People is the leading recruitment agency for paid advertising, helping organisations find highly qualified professionals since 2010. From junior to C-level, for both permanent and interim positions.
- Specialised in recruiting digital professionals across marketing and sales
- More than 600 organisations supported in hiring over 1,250 professionals
- Roles filled within an average of 2 to 8 weeks
- 65% reach interview stage, 22% are hired and 85% stay in the role for more than 2 years
Reviews
Strong teams are built with the right people. That’s why we look beyond skills alone. Read how organisations experience our approach and the impact it has had on their growth.
We have had a very positive experience working with Finest People. They have a strong understanding of our organisation and culture, respond quickly, and think proactively throughout the entire recruitment process. As a result, they consistently introduce candidates who not only have the right knowledge and experience, but are also a great fit for G-STAR.
We have partnered with Finest People on several occasions, and each time they have introduced strong candidates who have made a real impact. They take the time to understand our business, the role, and our requirements, which makes the collaboration both effective and enjoyable.
Wij hebben inmiddels al meerdere vacatures succesvol ingevuld met Finest People. Door hun persoonlijke aanpak en duidelijke communicatie voelen kandidaten zich al betrokken bij onze organisatie voordat ze op gesprek komen. Dat zorgt voor een prettige kandidaatervaring én sterke matches. Finest People begrijpt goed wat wij zoeken, denkt proactief mee en is voor ons een betrouwbare partner in recruitment.
We needed a temporary data analyst at short notice and Finest People delivered an excellent candidate. He got up to speed fast, brought strategic thinking, and produced high quality analysis that directly impacted the project. I’d definitely recommend their services.
Finest People successfully helped us fill several marketing positions. What stands out is their personal approach, responsiveness and ability to quickly understand both the role and the organisation. Umut and his team are professional, proactive and results-driven. A reliable recruitment partner that consistently delivers quality candidates.
I’ve worked with Finest People several times now and have hired multiple strong team members through them. During our transition from start-up to scale-up, we were primarily looking for entrepreneurial people who take ownership and genuinely want to make an impact. Umut and his team look beyond a CV. They take the time to understand the culture you’re building, think along with you about what truly fits, and remain critical, even of their own candidates. As a result, the focus isn’t on making quick placements, but on finding people who add long-term value.
Babette is genuinely a pleasure to work with. She is proactive and asks the right questions to gain a clear understanding of the profile we were looking for. We had been searching for a Web Analyst for our CRO team for quite some time, and Babette was able to find an excellent candidate within a short period. We’re extremely happy with the result!
Other specialisations
Explore our other specialisations across digital sales, digital marketing, and digital leadership. Find the expertise that best matches your vacancy or growth ambitions.
Frequently asked questions
What does online marketing recruitment involve?
Online marketing recruitment focuses on identifying, attracting and selecting specialists within digital marketing. This includes professionals such as performance marketers, SEO and SEA specialists, CRO experts and data analysts. Unlike general recruitment, online marketing recruitment agencies assess candidates based on the specific tools, KPIs and experience required to succeed within digital teams. This allows us to identify much more quickly which candidates are genuinely the right fit for your role, team and growth ambitions.
How quickly can you introduce suitable online marketers?
In most cases, we introduce the first suitable candidates within 5 working days. Our approach is focused on both speed and quality. We speak with professionals across all digital marketing specialisations every day, allowing us to identify and select the right candidates efficiently. Most online marketing recruitment processes are successfully completed within an average of 2 to 8 weeks.
What does online marketing recruitment cost?
The cost depends on the type of role and the recruitment solution that best fits your hiring needs. As every recruitment challenge is unique, we prefer to discuss the options with you personally. Get in touch for a tailored proposal based on your specific requirements.
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Do you also place interim and freelance online marketers?
Yes. We have an extensive network of interim and freelance specialists across performance marketing, CRO, marketing automation, CRM, programmatic, and other digital marketing disciplines. Our consultants specialise in temporary and project-based assignments and are often able to move quickly when organisations need immediate support.
Do you also offer secondment and temp-to-perm solutions?
Yes. We have a large network of digital professionals available on a secondment or temp-to-perm basis. We primarily place digital sales professionals within media, e-commerce, advertising, and SaaS. This solution is ideal when you need a sales or marketing specialist quickly to provide temporary support and help solve a short-term capacity challenge, while maintaining the option of a permanent hire in the future.
How do you ensure a candidate is the right fit for our organisation?
We assess candidates not only on their experience and technical skills, but also on their motivation, ambitions, and cultural fit. Because we invest significant time in personal conversations, we are able to determine which candidates are genuinely well suited to your organisation. This is one of the reasons why 85% of the professionals we place remain with their employer for more than two years.
Can you fill multiple marketing roles at the same time?
Absolutely. We regularly work with organisations looking to hire multiple digital marketing professionals, such as performance marketing teams, CRM teams, or e-commerce teams. Because our consultants each specialise in a specific niche, we can run multiple searches in parallel without compromising on quality.
How do you match me with the right consultant?
Because every niche within digital marketing is unique, each of our consultants has their own area of expertise. This means you are matched with someone who understands your field and speaks with the right candidates every day. Whether your focus is performance marketing, programmatic, CRM, CRO, data, or interim recruitment, you’ll work with a specialist who knows the market. This allows us to provide more targeted advice and find the right match more quickly.
What types of recruitment solutions do you offer?
We offer three different recruitment solutions, depending on the level of urgency and seniority involved:
- Basic Search – ideal if you want to keep an eye on the market without any upfront commitment. You only pay when a candidate is successfully placed.
- Dedicated Search – focused on speed and priority. We launch an active, targeted search within our specialist networks.
- Executive Search – designed for strategic, senior and leadership roles within digital marketing, where a more in-depth and highly targeted search is required.
Why work with a specialist online marketing recruitment agency?
As a specialist online marketing recruitment agency, we know the market inside and out. Finest People’s consultants speak with digital professionals every day and closely follow developments in performance marketing, marketing automation, CRO, social media, and data. This gives us a clear understanding of which profiles are in high demand, what level of experience you can realistically expect, and which candidates are open to a new opportunity. As a result, we increase the likelihood of a long-term match while significantly reducing time-to-hire.
Looking for the right paid advertising specialist?
Are you looking for a paid advertising specialist, or unsure which role is the best fit for your organisation?
We’re happy to help.