Umut Yasar

“In my view, recruitment is a tailored process. We’re not dealing with products, but with people.”

Meet Umut Yasar, founder of Finest People.

In his early career, Umut was a driven recruiter at a publicly listed organisation. While the company delivered strong results, its approach to recruitment never felt quite right to him. He believed there was a better way.

Seeing a gap in the market, Umut founded Finest People in 2010. From day one, he focused on connecting highly educated and experienced sales and marketing professionals within the digital media and online industries.

Umut believes in building long-term relationships with all stakeholders. That means not only clients and candidates, but also the people within his own organisation. The emphasis on personal development, trust, and intrinsic motivation has helped establish Finest People as a unique and respected player within the digital recruitment market.

“I had been working in recruitment for years. First at a large publicly listed company and later at a smaller agency. Along the way, I noticed that the market was ready for a different approach. When I started the business, my goal was to make recruitment as personal as possible.

It’s about having meaningful conversations and building genuine relationships. Hiring a new colleague or making a career move is never a simple decision. That’s why we invest heavily in preparation and take the time to truly understand everyone involved.

It’s better to aim carefully and get it right than to miss twenty times before finding the right match. Time is valuable for everyone, which is why we approach every search with care and precision.”