Wat ga je doen?
As the Performance Marketeer you are responsible for building, managing and optimising paid campaigns, with SEA as your primary focus, complemented by Meta and other relevant channels. The goal is clear: generate as much high-quality traffic and bookings as possible. You work closely with the commercial team and report directly to the Marketing Manager. Here, you don’t manage campaigns from a distance, you drive business growth.
- Setting up, managing and optimising campaigns across Google Ads, Microsoft Advertising and Meta
- Working with feed-based marketing tools such as Channable
- Monitoring and improving conversion tracking via GA4 and Tag Manager
- Translating data into clear optimisations and growth opportunities
- Managing advertising budgets of €2.000.000+ per year
Jouw nieuwe werkgever
This is one of the largest and most well-known travel platforms in the Netherlands, helping hundreds of thousands of travellers find their ideal holiday every month. Originally built on a foundation of over 3.8 million honest traveller reviews, the company has grown into a full-service Online Travel Agency, combining trusted content with direct bookings across sun holidays, city trips, campsites, holiday parks and long-haul destinations.
The organisation is part of a broader group with ambitions to become market leader in the online travel segment in the Netherlands and Belgium. With a commercial director at the helm since 2023 and a clear shift towards a hybrid OTA model, the company is in an active growth phase, investing in technology, performance marketing and data-driven decision-making to accelerate scale and profitability.
The marketing team is growing and there is strong momentum around paid channels. You’ll be joining at a moment where your work directly influences the commercial trajectory of the organisation.
Verantwoordelijkheden
- At least HBO level of thinking and working
- 3–5 years of experience in performance marketing
- Proven hands-on experience with Google Ads, Meta and Microsoft Advertising (Bing)
- Experience with Channable or similar feed management tools
- Strong knowledge of feed-based marketing and automation
- Solid understanding of GA4, Tag Manager and conversion measurement
- Sharp analytical mindset: you turn data into action
- Proactive attitude with a strong sense of ownership